Key Highlights
- Ferrari debuts its first electric vehicle (EV) named Luce on May 25.
- Luce features quad motors producing over 986 horsepower and a 122-kWh battery for 329 miles of range.
- The model is expected to be a GT-type car with rear doors, built at a new dedicated factory within the Maranello complex.
- While EVs represent only 20% of Ferrari’s future models by 2030, the company plans to continue producing combustion engines and hybrids.
Ferrari’s Electric Adventure Begins: Luce Unveiled
The event kicks off today as Ferrari prepares to make history with its first electric car. The livestream starts at 4:10 PM Eastern Time (10:10 PM CEST), marking a significant milestone in the storied Italian brand’s journey towards electrification.
Technical Specifications
The Luce, named after “light” or “illumination,” is a fascinating blend of technology and tradition. With four electric motors delivering over 986 horsepower, this vehicle promises thrilling performance. The 122-kWh battery pack ensures a range of 329 miles (530 kilometers) in WLTP cycle testing, though owners might expect slightly lower mileage in real-world conditions.
The car’s weight is estimated at 5,070 pounds (2,300 kilograms), with a 47:53 front-to-rear weight distribution. Inside, Luce features a mix of analog and digital controls, inspired by Apple’s design collective led by Sir Jony Ive.
Industry Context
Ferrari’s transition to electric vehicles (EVs) is part of a broader industry shift towards sustainability. By 2030, the company projects that 40% of its models will still use pure combustion engines, another 40% will be hybrids, and only 20% will be fully electric. This strategy reflects both environmental commitments and business pragmatism.
Despite this shift, Ferrari remains dedicated to preserving the essence of the automotive experience.
The company promises “authentic” sounds baked into the EV driving experience, along with five selectable power levels. Additionally, Ferrari has ruled out simulated gear changes, ensuring a unique driving experience even in electric form.
Pricing and Production
While specific pricing remains undisclosed, Bloomberg recently reported that Luce could start at around €550,000, roughly 10 percent more than an earlier Reuters estimate. This price point reflects the luxury market’s premium on EV technology.
Luce will be assembled in a new factory dedicated to electric vehicle production within Ferrari’s Maranello complex. The debut marks not only a technological advancement but also a step towards addressing increasingly stringent emissions regulations faced by all automotive manufacturers.
