- Cinema ticket prices for under-16s at Mareel will reduce from £7.15 to £6.25 between 26 June and 2 September.
- This reduction follows the UK Government’s temporary VAT cut on “summer attractions” from 20% to 5%.
- The move is part of Chancellor Rachel Reeves’ cost-saving measure for families over upcoming holidays.
- Mareel will be one of many venues benefiting from the government’s policy, including theme parks and museums.
Government Cut: Good News for Families?
You might think this is new, but…
The UK Government’s latest move to cut VAT on “summer attractions” comes as a relief to many parents. Chancellor Rachel Reeves announced the temporary reduction from 20% to 5%, aiming to ease the cost of living for families during what can be an expensive time.
Reducing Costs at Mareel
Mareel, one of Shetland Arts’ venues in Lerwick, is set to cut its under-16s ticket prices from £7.15 to £6.25 between 26 June and 2 September. A spokesperson explained the decision: “It’s really welcome news for families across Shetland, and we’re delighted to be able to make going to the cinema more affordable for young audiences this summer.”
The timing is perfect, with a fantastic run of films coming up including Minions & Monsters, Moana (live action), Supergirl, and Spider-Man: Brand New Day. Shetland Arts has introduced new membership schemes too, including one designed specifically for families.
Impact on the Industry
But it’s not all sunshine and rainbows in the cinema industry. As you may recall, earlier this year, ticket prices rose to “ensure the long-term sustainability” of screenings. This temporary VAT cut is a welcome relief, but many wonder if it will be enough.
New Opportunities for Memberships
Shetland Arts has capitalized on the situation by introducing new membership schemes, including one designed for families. This move shows that while prices may fluctuate, there’s always an opportunity to engage with your local arts community in meaningful ways.
The new memberships offer perks like removal of third-party ads, bookmark posts to read later, exclusive curated weekly content, and more. Already a member?
Sign in to hide this message. One-time, monthly, quarterly or yearly subscriptions are available for as little as £3 a month.
Conclusion
This reduction might not be the end of all cinema price fluctuations, but it’s certainly a step in the right direction. As you plan your summer activities with the kids, don’t forget to check out Mareel for some affordable family fun.
