Key Highlights
- The upcoming sequel “Wicked: For Good” is set to hit theaters next month.
- A variety of collaborations between the film and popular brands are already available for shoppers to purchase.
- Ranging from makeup and cookware to socks and advent calendars, there’s something for every “Wicked” fan to enjoy.
New Collaborations for “Wicked: For Good”
The highly anticipated sequel “Wicked: For Good,” which completes the story of Elphaba and Glinda, is set to hit theaters next month. As fans eagerly await the film’s release, many brands have capitalized on this opportunity by launching exclusive collaborations with the beloved movie franchise.
Beauty Collaborations
The beauty industry has been particularly active in creating new products inspired by “Wicked: For Good.” Ariana Grande’s brand, r.e.m. beauty, has released a capsule collection featuring makeup sets and lip glosses inspired by Glinda and Elphaba.
Meanwhile, Kristin Ess offers a four-step hair care routine for fans who want to look like their favorite witches. The set includes a shampoo, conditioner, blow-dry mist with heat protection, and dry shampoo, all designed to give your hair the “wicked” look.
Brick-and-Click Collaborations
The world of toys has also seen an influx of new “Wicked: For Good” items. Mattel released dolls in movie-accurate outfits for both Glinda and Elphaba, as well as a singing doll. LEGO has expanded its offerings with new sets that include Emerald City wall art and scenes from the film, such as Glinda’s wedding day.
Home Decor and Socks
Fans can also find “Wicked: For Good” inspiration in their homes through collaborations like Bombas’ ruffle quarter-crew socks. These socks come in four distinct designs, each representing one of the witches or a member of the “fab five.” Additionally, Insight Editions has released two advent calendars for the holiday season, offering unique “Wicked” treats.
Food and Sweets
The confectionery world is not left out either. Compartés has created an exclusive collection featuring 24 flavors and six new bars inspired by Elphaba and Glinda’s characters. Fans can enjoy flavors such as green apple caramel, strawberry lavender, and pistachio knafeh in white chocolate.
Cookware
Cookware enthusiasts will find a “Wicked”-themed Dutch oven from Le Creuset. The brand has crafted pieces in both pink (Glinda) and green (Elphaba), ensuring that fans can cook their meals while staying true to the film’s aesthetic.
Expert Analysis
According to Angela Tricarico, Commerce Streaming Reporter for Post Wanted Shopping at The New York Post, these collaborations are part of a broader trend in which movie franchises partner with brands to create unique and engaging products. “Wicked: For Good” is no exception, offering fans the chance to extend their love for the film into various aspects of their lives.
“These partnerships not only provide fans with exciting new items but also help to keep the franchise alive and relevant,” Tricarico adds. “From makeup to cookware, there’s something for everyone in these collaborations.”
