Key Highlights
- Celebrity Traitors star Joe Wilkinson claims he lost £20,000 after appearing on the show.
- The comedian jokingly says he was forced to spend “nearly half of his £40,000 fee” on new clothes for filming.
- Wilkinson also revealed being made to wear the same trousers twice during the show.
- He opened up about correctly identifying a Traitor and voting for someone based on advice.
The Unexpected Price of Fame: Joe Wilkinson’s Celebrity Traitors Dilemma
Joe Wilkinson, best known for his roles in 8 Out of 10 Cats Does Countdown and After Life, has revealed a surprising twist to his time on the BBC show Celebrity Traitors. According to reports from the Mail Online, Wilkinson claims he lost £20,000 after appearing on the reality competition series.
A Demand Made During Filming
Wilkinson’s financial loss stems from a peculiar demand made during filming. As reported by the Mail Online, Joe joked that he had to spend “nearly half of his £40,000 fee” on new clothes for the show. This revelation came as a surprise to many, given Wilkinson’s laid-back approach to fashion and personal style.
“What’s wrong with my own clothes?
I wear shorts year round,” Joe quipped. “And they made me wear trousers twice—once for the final and once for the funeral. They’re like, ‘It’ll look weird if you go to a funeral in shorts.’ I’m like, ‘It’s not a real f***ing funeral,'” he added with a humorous tone.
Wearing the Same Trousers Twice
The comedian also shared another incident where he was forced to wear the same trousers twice. “They’re making me wear these trousers again,” Joe said, referring to his experience during the final episode and funeral scene of the show. This revelation highlights the strict standards set by the production team for on-screen appearances.
Correctly Identifying a Traitor
In other revelations, Joe has been candid about his interactions with the contestants. According to The Metro, Wilkinson admitted that he had correctly identified Cat as a Traitor before her exit from the show and said that the “only reason” he voted for her was because someone suggested he “look at the person you think of least.” This insight into the dynamics within the cast offers a glimpse into the psychological tactics used in such reality TV competitions.
“You don’t really see it in the show, but I was hanging out with Cat quite a lot… Suddenly, I went, ‘Cat!
Why do I trust Cat?’ It’s mainly because I’ve just been hanging out with her,” Joe explained. However, he also revealed that had he remained in the game, he wouldn’t have voted for her at the round table discussion.
“I really liked her and thought she was lovely to hang out with,” Wilkinson added, hinting at a more complex relationship between contestants beyond their on-screen personas.
Further Adventures: Joe Wilkinson in Hollywood
Beyond his experiences on Celebrity Traitors, Joe has also been in the spotlight for his recent role in a Waitrose Christmas advert. In the heartwarming scenes, Wilkinson’s character Phil falls in love with actress Keira Knightley, known for her roles in films like Pirates of the Caribbean. The festive commercial showcases the duo meeting at the supermarket’s cheese counter and ends with Phil baking her a homemade pie.
“It was great to be back with Waitrose for their 2025 Christmas campaign. This year, Phil got to enjoy both the love and the food he truly deserved,” Wilkinson shared, adding that the experience of being “falling in love” and enjoying delicious food was tough but enjoyable nonetheless.
“As you can imagine, it was tough having to eat the delicious Waitrose food and falling in love with Keira, but I just got on with it, like the trooper I am,” he concluded with a grin.
