Apple Doesn’t Do Black Friday Sales, but I’ve Found the Best Deals on Its Tech

Apple’s Black Friday Strategy: No Discounts but Plenty of Deals

For tech enthusiasts who follow the latest gadgets from Apple Inc., there is one golden rule when it comes to getting a discount: wait for the official Black Friday sales. While Apple itself does not offer direct savings on its products during this mega-sale, third-party retailers do. As a tech critic with over a decade of experience covering Apple’s moves, I can confidently say that the November event is the best time to save on iPhones, iPads, MacBooks, and other Apple devices.

The Countdown Begins

Although Black Friday doesn’t officially start until late November this year, there are already early deals. For instance, the AirPods Pro 2 from Amazon.co.uk come with a discount of £60, and I’m expecting even bigger savings on Apple Watches, MacBooks, and iPhones in the coming weeks.

The timeline for these sales is crucial to keep an eye on. The official Black Friday event will kick off on 28 November 2025, but early deals are already available, making this a great opportunity for tech enthusiasts who want to save money without waiting until the last minute.

Browsing the Best Deals

If you’re looking to get an actual discount, third-party retailers such as Amazon, Currys, John Lewis, and Argos are your best bet. Here’s a list of some of the top deals currently available:

• AirPods Pro 2: Was £229, now £169 on Amazon.co.uk.
• Apple Watch Ultra 2: Was £659, now £599 on Argos.co.uk.
• Apple iPad 11th-generation: Was £329, now £299 on Amazon.co.uk.
• AirTag (pack of four): Was £119, now £79 on Laptopsdirect.co.uk.
• iPhone 16e: Was £544, now £509 on Amazon.co.uk.
• AirPods 4 (with active noise cancellation): Was £179.99, now £139 on Laptopsdirect.co.uk.
• MacBook Air M1, 2020: Was £699, now £549.97 on Laptopsdirect.co.uk.
• AirPods 4 (without active noise cancellation): Was £129, now £99 on Laptopsdirect.co.uk.
• Mac Mini: Was £599, now £524.98 on Amazon.co.uk.
• AirTag (refurbished): Usually £1,199, now £769 on BackMarket.co.uk.

Gift Cards and More

While Apple doesn’t offer direct discounts during Black Friday, it does offer gift cards in exchange for a purchase. According to the latest information from 2024, buyers could claim gift cards worth up to £160 with MacBook Air models, including the 15in and 13in M3 versions. Other highlights included:

• A gift card worth up to £60 with an iPhone 15, iPhone 14, or iPhone SE purchase.
• A gift card worth up to £80 with an iPad Pro, iPad Air, and iPad 10th-generation purchase.
• A gift card worth up to £60 with AirPods Max, AirPods Pro 2, and the AirPods 4.
• A £40 gift card with the Apple Watch SE, Apple TV 4K, HomePod, and a range of Beats headphones.
• A £20 gift card with accessories such as the Magic Keyboard and Apple Pencil.

For more information on these deals and to keep up-to-date with the latest offers, you can follow our live blog. Don’t miss out on these savings this Black Friday!