Key Highlights
- 50% of TechRadar readers prefer the iPhone 17 Pro over the standard 17 model.
- The iPhone 16 and its Pro variants sold more than the standard 16 in Q2 2025, according to Counterpoint Research.
- Despite recommendations from TechRadar’s phones team, readers voted for the higher-end models.
- The trend could be explained by spending over $700 on a phone and Apple’s effective marketing of high-end devices.
TechRadar Poll Reveals iPhone Pro Preference
In an interesting twist, the latest poll conducted by TechRadar reveals that 50% of their readers prefer the iPhone 17 Pro over the standard iPhone 17. This finding challenges common consumer behavior trends where lower-priced models are expected to sell better.
Consumer Spending Habits and Smartphone Sales
The poll comes as no surprise to TechRadar’s Managing Editor, Roland Moore-Colyer, who has observed a similar trend over the years. He notes that despite his team recommending cheaper models for their suitability, the sales figures don’t align with these recommendations.
Industry Insights and Sales Data
According to Counterpoint Research, in Q2 2025, the iPhone 16 Pro Max and Pro sold more than the standard 16 model. This trend is not unique to Apple; the Samsung Galaxy S25 Ultra also outperformed its lower-end counterparts despite a higher price tag.
Moore-Colyer explains that this phenomenon might be due to several factors. First, once consumers spend over $700 on a smartphone, it’s not seen as overly expensive to upgrade to the full-fat flagship model. Additionally, Apple and Samsung have effectively marketed their high-end devices, making them more desirable than they would otherwise be.
Consumer Behavior and Market Trends
The poll results highlight that while general logic might suggest people prefer lower-priced models for everyday use, actual purchasing behavior often leans towards premium options. Moore-Colyer invites TechRadar readers to share their opinions on the most important aspects of an iPhone Pro that make them choose it over a standard model.
Expert Analysis and Future Implications
The trend observed by TechRadar is not just limited to smartphone preferences but also reflects broader market trends. As more consumers are willing to spend more on premium devices, manufacturers like Apple and Samsung need to continue innovating and marketing their high-end products effectively.
However, this preference for higher-end models could potentially impact the overall market strategy of these companies. While it may lead to increased revenue from flagship sales, there is a risk that lower-end models could be perceived as less desirable by consumers looking for cost-effective options.
User Feedback and Polling
Moore-Colyer encourages TechRadar readers to participate in the ongoing poll, which closes on November 15, 2025. He also invites feedback from readers who feel he has missed any crucial aspects of the iPhone Pro’s appeal.
The results of such polls and consumer preferences can significantly influence how tech companies position their products for future releases. As we move into 2026, it will be interesting to see if this trend continues or if there are shifts in consumer behavior that challenge these established patterns.
