Luxury Food Delivery Company Co-Founded by Myleene Klass Goes Bust

Key Highlights

  • Myleene Klass, the ex-popstar and TV personality, co-founded a high-end food delivery company called My Supper Hero which has now gone into liquidation.
  • The firm owed nearly £350,000 to creditors after only 18 months of operation.
  • My Supper Hero was established in 2021 and ceased operations last month according to official records from Companies House.
  • Klass, who shot to fame on the reality TV show Popstars in 2001, has been involved in various business ventures over the years.

High-End Food Delivery Firm Faces Liquidation

A luxury food delivery company co-founded by Myleene Klass, the ex-popstar and TV personality who gained fame on the reality TV show Popstars in 2001, has gone into liquidation. My Supper Hero, which promised “restaurant-quality meals,” was set up in 2021 with an aim to cater to those who were not so fond of cooking but loved eating.

Company’s Financial Woes

The firm was established by Klass and restaurateur Jamie Barber. My Supper Hero boasted a range of dishes including roast dinners, lobster vermicelli, chateaubriand with truffle mashed potatoes, brunch options, and barbecue alternatives. According to official records from Companies House, the company owed £348,096 in debt as it ceased operations last month.

Business Ventures of Myleene Klass

Myleene Klass has been involved in several business ventures over the years. In 2015, her performing arts firm Avahero Limited, named after her two daughters Ava Bailey and Hero Harper, also folded. Currently, another performing arts business named Harperbaily Ltd, which is still operational, and a children’s clothing line called Baby K that she launched with Mothercare in 2008 are part of her ongoing projects.

Collaborations and Promotional Activities

A notable collaborator for My Supper Hero was chef Tom Aikens. The company offered memberships starting at £25 per month, with new members receiving an apron worth £65 as a joining gift. Klass wrote on Instagram that her food delivery firm was designed for those who were “not so fond of cooking, but love eating” and sought to provide luxurious alternatives to takeaways requiring only ten minutes to prepare at home.

Personal Achievements

Myleene Klass has been recognized for her contributions to women’s health and miscarriage awareness. She was awarded an MBE in 2024 for these services, following a push alongside Labour MP Olivia Blake to change laws related to miscarriage assistance.

As the company goes into liquidation, it leaves behind questions about its financial management and the future of Klass’s entrepreneurial ventures. While My Supper Hero’s closure marks a setback, Klass continues to explore other business opportunities and remains active in various industries she has ventured into over the years.