Key Highlights
- TODAY anchors transformed into American icons for 2025 Halloween celebration.
- Savannah Guthrie and Jenna Bush Hager portrayed Anna Wintour from “The Devil Wears Prada.”
- Craig Melvin dressed as Prince, performing a cover of “Purple Rain” at Rockefeller Plaza.
- Willie Geist took on the role of Wayne Newton for the TODAY Halloween Celebration.
The 2025 TODAY Show’s Halloween Extravaganza
On October 31, 2025, the TODAY team at NBC turned Rockefeller Plaza into a costume wonderland for their annual Halloween celebration. This year, the anchors embraced iconic American figures, transforming themselves into characters that span various industries and entertainment eras.
TODAY’s Fashion Showcase
Starting with fashion, Savannah Guthrie and Jenna Bush Hager took on the roles of Anna Wintour from “The Devil Wears Prada.” Guthrie donned a wig and outfit inspired by Meryl Streep’s character Miranda Priestly, performing a humorous skit alongside her co-host. This portrayal highlighted the enduring influence of fashion in pop culture.
Music and Entertainment
Craig Melvin added to the musical legacy with his costume as Prince. Wearing authentic heels and a slick white electric guitar, Melvin performed “Purple Rain” at Rockefeller Plaza, bringing grit and soul to the celebration. This performance was part of an Americana-themed Halloween road trip that celebrated iconic American icons.
Entertainment Industry Icons
Willie Geist transformed into Wayne Newton for a Vegas-inspired number. Performing “Danke Schoen” with showgirls, Geist showcased his versatility and the enduring appeal of classic entertainment figures in modern media. These costumes not only entertained but also paid homage to the rich history of American culture.
A Behind-the-Scenes Look
The TODAY team’s dedication to their Halloween transformations was evident through the high level of detail in each costume. From Savannah Guthrie’s meticulously crafted wig and outfit to Craig Melvin’s authentic Prince ensemble, the anchors went all out for this year’s celebration. The event underscored NBC’s commitment to creating memorable moments during the holiday season.
These costumes were just a part of the TODAY Show’s 2025 Halloween festivities, which included performances and interactions with guests that highlighted both entertainment and community spirit. As the tradition continues, viewers can anticipate more elaborate transformations and engaging content from NBC’s morning show.
