Key Highlights
- Bryony Hopkins joins FlightStory as production director.
- Hopkins brings extensive experience from LADbible and other companies.
- FlightStory is scaling behind-the-diary content with new roles.
- Career path of Bryony Hopkins outlined in LinkedIn post.
New Face at FlightStory: Bryony Hopkins’ Production Director Role
Bryony Hopkins, a veteran from LADbible and other notable companies, has taken up the production director role at Steven Bartlett’s FlightStory. Her move is seen as a significant boost for the digital media platform, which is already scaling its behind-the-diary content. The appointment comes on the heels of an exciting period for FlightStory, with plans to expand and innovate in the creator economy.
Experience and Background
Hopkins has built a diverse career across multiple platforms, including LADbible, Strong Watch, and Cowshed Collective. Her journey began as a journalism intern at the BBC in 2014, eventually rising to senior producer roles for both news and entertainment before joining LADbible. At Ltudios, she led teams producing content across various genres, including sport, factual, and entertainment.
Her experience includes crafting platform-agnostic formats like Minutes With, Snack Wars, and Agree to Disagree.
Hopkins has also worked on high-profile projects such as The Infiltrators for Channel 4 and Locked In for Foot Asylum at Cowshed Collective. Her recent stint with Strong Watch involved overseeing production for numerous clients, including major broadcasters and brands.
Why This Move?
In her LinkedIn post, Hopkins shared the reasoning behind her move: “I didn’t know it back then but it turns out live news is the perfect training ground for the speed and reactivity that is required to build large scale production models in the creator economy. And I don’t know who needs to hear this, but amazing things really do happen when you take a leap of faith.”
For Hopkins, the transition from traditional TV journalism to digital media was not just about adapting skills; it was about aligning her career with personal ambitions and interests. Her background in both news and entertainment gives FlightStory a unique edge as they scale their behind-the-diary content.
FlightStory’s Vision
Steven Bartlett, founder of FlightStory, has been vocal about his vision for the platform: “It is impossible to ignore what FLIGHTSTORY are building, how they are innovating and why sweating the small stuff really pays off.” Hopkins’ role as production director will be crucial in driving this innovation forward.
As FlightStory continues to grow, Hopkins’ extensive experience promises to bring a fresh perspective and strategic direction. Her journey from journalism intern to production director at LADbible, and now at FlightStory, highlights the dynamic nature of the digital media landscape where skills and adaptability are key.
