Key Highlights
- Dakota Johnson joins Calvin Klein’s latest underwear and denim campaign.
- The rollout includes both new photos and a personal interview with Dakota Johnson.
- Campaign emphasizes relaxed, at-home styling with minimal clothing choices.
- Dakota Johnson describes the campaign as aligning well with her current life preferences.
Modeling in the House: Dakota Johnson’s Calvin Klein Campaign
Dakota Johnson is back on center stage, this time for Calvin Klein’s latest underwear and denim campaign. The timing couldn’t be more perfect as the rollout coincides with her personal brand of comfort and relaxation at home.
Photos and Personal Touches
The campaign presents Dakota in a laid-back setting—her house in Topanga, California. Photographer Gordon von Steiner captures her in various states of undress, lounging on pool floats or wearing jeans with exposed underwear. The imagery is straightforward, focusing on minimal styling and familiar domestic spaces.
Comfort Over Fashion
In an interview, Dakota Johnson discusses the tone of the shoot as very relaxed. She mentions that it was “very chill” with music, jokes, and her walking around naked—essentially a typical night in for her. This candid approach aligns well with the campaign’s emphasis on everyday comfort.
Denim and Underwear Choices
The new creative leans into minimal styling, showing Dakota Johnson in jeans paired with various underwear pieces like boy shorts or thongs. She explains that she often wears Calvin Klein boy shorts because they’re comfortable enough to sleep in and allow her “to bop around the house” freely.
Staying True to Her Style
The campaign’s present-tense pitch is built around this mix: denim as an everyday uniform, underwear as both a comfort and styling tool. Dakota’s personal approach to clothing emphasizes how it can change “energy and physicality,” making the “sexiest clothing items” those that make you feel good in your body.
She also shares practical advice on garment care, rejecting the idea of freezing jeans instead of washing them. Dakota’s preference for minimalism extends beyond just her style choices; she often takes off her pants at home, especially on hot days.
This candidness resonates with a broader audience seeking authentic and relaxed fashion.
The campaign is expected to continue throughout Monday afternoon, with more imagery and promotional material to follow. The focus will remain on the same underwear-and-denim combinations shown in the initial rollout, reinforcing Dakota Johnson’s personal brand of comfort and everyday style.
