Key Highlights
- Tui adds Zakopane, a “fairytale lake town,” to its Lakes & Mountains programme for 2026.
- Zakopane offers lakes, wooden chalets, wildflower meadows, markets, beer halls, and thermal baths at lower prices than the Alps.
- Tui emphasizes Zakopane as a fresh alternative with dramatic scenery in a less expensive setting.
- Packages are available from May to September, flying from 16 UK airports with Tui’s partner airlines easyJet and Ryanair.
The Rise of Alternative Tourism Destinations
It’s no secret that the travel industry is always on the lookout for new and exciting destinations. As the world becomes a bit too familiar, companies like Tui are constantly seeking to offer their clients something fresh and unique. This time, it’s Zakopane in Poland, a “fairytale lake town,” that has caught their attention.
A New Destination in the Making
Zakopane is more than just another pretty face; Tui describes it as one of Europe’s most spectacular yet little-known mountain towns. Located in southern Poland, surrounded by the Tatra Mountains, this town promises a taste of old-world charm without the hefty price tag that often accompanies Alpine getaways. The flight time from the UK to Zakopane is just two-and-a-half hours, making it an accessible and viable alternative for travelers looking for something special.
What You Can Expect
The package deals offered by Tui are diverse and cater to different preferences. From May to September, you can enjoy a variety of activities in Zakopane. Wooden chalets dot the landscape, offering cozy accommodations amidst nature’s beauty.
Wildflower meadows provide a serene backdrop for leisurely strolls or romantic picnics. Markets and beer halls promise local flavor, while thermal baths offer relaxation after an active day exploring the outdoors.
According to Tui’s commercial director, Chris Logan, “As experts in lakes and mountains holidays, we know a good thing when we see one, and Zakopane ticks every box.” The town offers emerald lakes, Tatra peaks, vibrant Goral culture, and all this at prices that won’t break the bank. A seven-night holiday to Zakopane costs from £616 per person, staying at the 3T Apartamenty ApartArt Zakopane on a room-only basis.
Flexibility in Planning
Tui takes pride in offering complete flexibility for their clients. Whether you’re planning a short four-night break or a longer 10-night stay, they have got you covered. Flying from 16 UK airports with Tui’s partner airlines easyJet and Ryanair, the journey to Zakopane is straightforward and convenient.
Moreover, Kraków is just an hour-and-a-half train ride away, allowing for day trips that can enhance your holiday experience. This makes Zakopane a perfect destination for those who want to explore multiple areas without committing too much time or money.
A Fresh Alternative
In the ever-evolving landscape of travel, finding fresh alternatives is crucial. Tui’s decision to include Zakopane in their program speaks volumes about its potential. It offers something genuinely new to their programme and provides a refreshing break from the usual Alpine routes. As competition among tour operators intensifies, destinations like Zakopane stand out as unique selling propositions.
So, if you’re tired of the same old holiday spots and are looking for an adventure that combines breathtaking scenery with affordable prices, Zakopane might just be your new fairytale destination.
