Key Highlights
- A new collaboration between ISSEY MIYAKE and Apple has introduced iPhone Pocket, a unique way to wear and carry an iPhone.
- The product features a 3D-knitted construction inspired by the concept of “a piece of cloth” from ISSEY MIYAKE’s design philosophy.
- iPhone Pocket is available at select Apple Store locations in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S., as well as online on apple.com.
- The accessory retails for $149.95 (U.S.) for the short strap design and $229.95 (U.S.) for the long strap design.
Introduction of iPhone Pocket: A Unique Fusion of Technology and Fashion
In a groundbreaking collaboration, ISSEY MIYAKE and Apple have introduced iPhone Pocket, an innovative accessory that combines the precision of technology with the aesthetics of fashion. This new product is set to redefine how users interact with their iPhones through its unique 3D-knitted construction.
Design Philosophy and Inspiration
The design of iPhone Pocket was inspired by ISSEY MIYAKE’s philosophy, which emphasizes the idea of “a piece of cloth” and reinterprets everyday utility in a modern context. The product features a singular 3D-knitted construction developed through research and development at ISSEY MIYAKE. This innovative design allows iPhone Pocket to expand and contract to fit various items, offering users versatility in use.
Availability and Retail Details
Iphone Pocket will be available starting on Friday, November 14, at select Apple Store locations and online on apple.com in several countries including France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. The accessory is priced at $149.95 (U.S.) for the short strap design and $229.95 (U.S.) for the long strap design.
Customers can mix and match different lengths and colors with their iPhones to create personalized combinations, making iPhone Pocket a stylish addition to any fashion ensemble. Apple Specialists will be available in stores to assist customers in styling and purchasing this innovative accessory just in time for the holiday season.
Design Director’s Insights
Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, shared his vision for iPhone Pocket. “The design speaks to the bond between iPhone and its user,” he said. “It explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — leaving things less defined to allow for possibilities and personal interpretation.”
Vice President’s Perspective
Molly Anderson, Apple’s vice president of Industrial Design, highlighted the shared values between Apple and ISSEY MIYAKE. “This clever extra pocket exemplifies our design approach that celebrates craftsmanship, simplicity, and delight,” she said. “The color palette was intentionally designed to mix and match with all our iPhone models and colors, allowing users to create their own personalized combination.”
With its unique design and versatile functionality, iPhone Pocket is poised to become a must-have accessory for tech enthusiasts and fashion-forward individuals alike. The collaboration between ISSEY MIYAKE and Apple continues to push the boundaries of how technology can be integrated into everyday life in a stylish and functional manner.
