Key Highlights
- The Board of Control for Cricket in India (BCCI) has awarded Laqshya Media Group the mandate to deliver matchday entertainment and fan engagement for the 2026 season of the Women’s Premier League (WPL).
- Laqshya Media Group will curate an end-to-end in-stadium spectator experience across all 22 matches, including ceremonial programming, live performances, technology-driven activations, and large-scale fan engagement initiatives.
- The mandate covers a high-frequency engagement model with planned elements such as mid-innings live performances by established artists, synchronised drone and laser shows, and large-format visual experiences within stadiums.
- The opening ceremony will feature Bollywood actor Jacqueline Fernandez, while the closing ceremony will have rapper Yo Yo Honey Singh to bring the season to a close with a large-scale entertainment showcase.
Enhancing Fan Engagement in WPL 2026
The Women’s Premier League (WPL) is set to undergo an immersive transformation for its 2026 edition, thanks to the strategic partnership between Laqshya Media Group and the Board of Control for Cricket in India (BCCI). This collaboration marks a significant step towards creating a more fan-centric and culturally rich experience at the stadiums.
Laqshya’s Mandate: A Holistic Spectator Experience
In line with BCCI’s vision, Laqshya Media Group has been entrusted to deliver an all-encompassing in-stadium spectator experience. This mandate covers a wide array of activities and initiatives aimed at enhancing the fan engagement and creating memorable moments for spectators.
Opening and Closing Ceremonies: Setting the Tone
The season will kick off with a high-profile opening ceremony featuring Bollywood actress Jacqueline Fernandez, who will set the stage for an exciting tournament. This event is designed to generate buzz and anticipation among fans from the very beginning. Conversely, the closing ceremony will feature rapper Yo Yo Honey Singh, ensuring that the final match leaves spectators with lasting impressions through a large-scale entertainment showcase.
Mid-Innings Engagement: A Continuous Spectacle
Laqshya Media Group is committed to maintaining an ongoing fan engagement strategy throughout each WPL 2026 fixture. This includes deploying mid-innings live performances by established artists, synchronised drone and laser shows, and large-format visual experiences within stadiums. These elements are intended to blend local sporting culture with contemporary global entertainment standards, creating a seamless and captivating experience for all attendees.
Out-of-Home Visibility Campaign: Amplifying the League’s Presence
The mandate also extends beyond stadium boundaries, with Laqshya Media Group executing a nationwide out-of-home visibility campaign. This initiative will span major metropolitan cities, state capitals, and key airport locations using both digital and static formats to amplify the league’s presence. The goal is to ensure that WPL 2026 remains top of mind for fans even when they are not at the stadium.
Strategic Focus: Elevating Indian Women’s Sport
Alok Jalan, Chairman and Managing Director of Laqshya Media Group, highlighted the significance of this partnership. “India is a country where sport is not just watched; it is deeply felt,” he stated. “At Laqshya, our focus is on building meaningful, scalable sporting experiences that go far beyond one tournament or one season. The Women’s Premier League is a defining moment for women’s sport in India, and we are committed to creating platforms, visibility, and fan engagement models that will continue to elevate Indian sport for years to come.”
Conclusion
A Combined Sporting and Cultural Spectacle
The 2026 Women’s Premier League season is poised to be a defining moment in the history of women’s cricket in India. With enhanced matchday entertainment and fan engagement initiatives, WPL 2026 aims to build on the commercial momentum and audience growth of previous editions. This collaboration between BCCI and Laqshya Media Group underscores the league’s commitment to becoming a premium sporting and entertainment product.
The season is expected to be filled with memorable moments, from opening ceremonies featuring Bollywood stars to closing shows that will leave fans in awe. The future of women’s cricket looks bright as this partnership aims to raise the bar for fan engagement and create lasting memories for all involved.
