Key Highlights
- Almosafer and Amadeus announced a new strategic partnership at the first TOURISE Summit in Riyadh.
- The collaboration aims to enhance Saudi Arabia’s tourism sector using AI-driven personalisation, smarter payments, and improved content exchange.
- This partnership is expected to support Vision 2030 by promoting creativity and providing better travel experiences for both international and local tourists.
- Amadeus’ Value Hotels (AVH) will be strategically activated in the collaboration, offering dynamic hotel content curated through machine learning.
New Era of Personalized Travel Experiences in Saudi Arabia
During the first TOURISE Summit in Riyadh, Almosafer, the top travel company in Saudi Arabia, and Amadeus, the world’s leading travel technology provider, unveiled a groundbreaking strategic partnership. This alliance is set to revolutionize tourism by leveraging advanced AI technologies and digital innovations.
Strategic Partnership for Enhanced Tourism
The partnership between Almosafer and Amadeus will focus on several key areas including AI-driven personalisation, smarter payments, and improved content exchange. By integrating Amadeus’ cutting-edge AI and data analytics into Almosafer’s platforms, the two companies aim to create hyper-personalised travel offers tailored to each customer’s preferences. This innovative approach promises to make global travellers’ journeys more seamless and enjoyable by providing exclusive, localised inventory curated specifically for their needs.
Global Reach and Local Focus
The collaboration will significantly enhance the overall travel ecosystem in Saudi Arabia. By focusing on advanced content distribution, both leisure and business travellers can easily discover and book suitable experiences within the country. This strategic move positions Saudi Arabia as a global tourism hub, catering to visitors from all corners of the world.
The partnership also extends its influence to the hospitality sector through Amadeus’ Value Hotels (AVH), which will be strategically activated to offer dynamic hotel content curated via machine learning. This ensures that travellers enjoy a more accurate, transparent, and high-quality accommodation experience.
Facilitating Seamless Airport Experiences
The airport front of the partnership is equally innovative, with Almosafer and Amadeus working on integrating AI-enabled digital check-ins, smart boarding passes, and predictive disruption management directly into the Almosafer platform. These features are designed to simplify the airport experience, making it smoother and more efficient for both domestic and international tourists. The journey from booking to departure will be seamlessly connected, offering unparalleled convenience for travellers.
Revolutionizing Payment Capabilities
Another highlight of this partnership is the introduction of Amadeus’ Outpayce, a payment solution that scales virtual card technology across the travel ecosystem. This collaboration aims to automate and simplify travel payments, ensuring greater efficiency, trust, and security for both suppliers and partners. By enhancing payment capabilities, the companies are taking another step towards a frictionless and modern travel experience.
Aiming for Vision 2030
Almosafer and Amadeus’ collaboration is integral to Saudi Arabia’s broader plan as outlined in its Vision 2030. This ambitious initiative aims to diversify the economy and position the country as a leading tourism destination by leveraging digital technologies and sustainable practices. The partnership between Almosafer and Amadeus represents a cornerstone of this transformation, offering cutting-edge solutions that elevate the customer journey and enhance service delivery across the tourism ecosystem.
The advancements in AI, content distribution, and payment technologies will pave the way for a new era of travel, where customers can expect tailored experiences that are as seamless as they are memorable. The alliance between Almosafer and Amadeus marks another significant step towards turning Saudi Arabia’s ambition into reality, setting a global standard for the future of tourism.
