Key Highlights
- Toronto’s Budweiser Stage has been renamed to RBC Amphitheatre effective immediately.
- The renaming marks the end of a seven-year run under the Budweiser branding and a 30-year sponsorship by major brewers.
- A full-scale transformation into an all-season venue is planned, set to begin in fall 2027 with renovations lasting until summer 2029.
- The RBC sponsorship is part of Ontario Place’s reimagining project that will allow year-round performances.
New Name and Sponsorship Update
Live Nation Entertainment and Royal Bank of Canada (RBC) have announced the official renaming of Toronto’s Budweiser Stage to RBC Amphitheatre. This new branding took effect immediately following a seven-year period with the Budweiser name, ending a 30-year sponsorship by major brewers.
Upcoming Venue Transformation
The transformation project is set to commence in fall 2027 and will last for nearly two years until summer 2029. During this time, RBC Amphitheatre will be temporarily converted into a summer-only concert venue while undergoing significant renovations.
Renovation Details
The upgrades include the installation of a new pedestrian bridge to improve crowd flow, expanded food and beverage options, and the addition of a lookout deck. The core elements that define the venue today, such as its signature open-lawn seating, will be preserved wherever possible.
Broader Impact and Industry Perspective
According to Michael Rapino, President and CEO of Live Nation Entertainment, “The redevelopment of RBC Amphitheatre strengthens Toronto’s position as a global entertainment hub and a must-play city for artists who are touring.” This renovation is expected to significantly enhance the venue’s acoustics, offer fan-friendly design improvements, and provide elevated hospitality experiences.
RBC President and CEO, Dave McKay, expressed optimism about the partnership: “The collaboration with Live Nation will attract even more top performers to this beloved venue and bring fans exceptional new music and entertainment experiences.” The improved facilities are anticipated to create hundreds of new jobs and draw thousands of additional visitors, contributing positively to the local economy.
Projections indicate that over 1.5 million concertgoers are expected to attend RBC Amphitheatre annually post-renovation, marking a substantial increase in show counts compared to current levels. This ambitious project is part of Ontario Place’s broader vision to transform into an all-season destination, supporting year-round events and performances.
As Toronto continues to evolve as a cultural hub, the transformation of RBC Amphitheatre represents a significant milestone for both Live Nation Entertainment and RBC, setting the stage for future entertainment experiences in the city. The project’s timeline aligns with broader urban development plans, aiming to enhance the venue’s appeal while remaining true to its original charm.
