Spotify Tells Users to Update App. Is Wrapped for 2025 Out?

Spotify’s Annual Wrapped Campaign: A Cultural Phenomenon

Musicians and music enthusiasts alike have been eagerly awaiting the release of Spotify’s annual Wrapped, a feature that has become a cultural phenomenon in its own right. This year, as per recent updates from the streaming giant, users are being prompted to update their app, suggesting that the highly anticipated 2025 Wrapped is imminent.

The Update Prompt

In a move that hints at the upcoming release of Wrapped 2025, Spotify has started encouraging its users to download the latest version of the application. The company’s website, along with a QR code for easy access, instructs users to get the updated app to ensure they can experience the feature “at its best.” This update is particularly noteworthy as it coincides with previous years when updates around this time preceded the release of Wrapped.

Previous Release Patterns

While Spotify has not provided a specific timeline for 2025 Wrapped, it’s helpful to review the pattern from prior years. According to historical data, Wrapped usually releases in late November or early December. For instance, in 2024, it was released on December 4; in 2019, it came out on December 5.

This timeline suggests that users should keep an eye on the app for updates around this time frame.

Spotify has also not provided any additional information regarding the feature’s release through social media channels or press releases as of November 3, 2024. A representative from Spotify confirmed to USA TODAY that they do not have specific details to share at present.

The Functionality of Wrapped

For those unfamiliar with Wrapped, it is an annual campaign where the streaming service combines a user’s listening data into an interactive display of their most-listened-to music. The feature typically provides insights such as top songs, artists, and genres, along with special messages from favorite artists and podcasters.

Users are often alerted to their Wrapped results through pop-ups when they open the Spotify app. These insights serve not only as a fun way to reflect on one’s musical tastes but also as a tool for sharing personal listening habits on social media. The data used in Wrapped is collected from January 1st up until the fall of that same year, providing a comprehensive overview of each user’s music consumption throughout the year.

Timeline and Data Collection

A crucial aspect to note is when Spotify stops tracking listening habits for the year. Despite claims on social media suggesting that data collection ends on Halloween (October 31st), official statements from Spotify indicate that they continue to track user data beyond this date. Molly Holder, Senior Director of Product for Personalization at Spotify, explained in a 2024 statement that the company aims to include as much time as possible for accurate tracking.

“We start collecting your listening habits right at the beginning of January and go all the way through until a few weeks before we launch the Wrapped product,” Holder stated. This means users can continue to listen to their favorite tracks without worrying about data collection ceasing prematurely.

User Interaction with Wrapped

For those eager to see what’s in store for 2025, here are some steps to follow: First, ensure your app is updated. Once the feature drops, users will be able to access their personal Spotify Wrapped through the app or website. This year, as in previous ones, expect a detailed breakdown of top songs, artists, and genres, along with special messages from favorite artists and podcasters.

Spotify’s commitment to providing an engaging and interactive experience has made Wrapped a significant part of the music streaming culture. As 2025 approaches, users can look forward to another year of personalized insights into their musical preferences.