Key Highlights
- John Lewis releases its 2025 Christmas advert featuring “Where Love Lives” by Alison Limerick and a new version by Labrinth.
- The ad focuses on a teenage son expressing his feelings for his dad through music, ending with the strapline: “If you can’t find the words, find the gift.”
- This year’s release is earlier than previous years, marking the start of the Christmas season for many.
- John Lewis’s festive advert has historically set the tone for the holiday season in the UK.
New Twist on a Timeless Tradition
The 2025 Christmas advert from John Lewis, one of the UK’s most iconic retailers, promises to continue the tradition that has made its festive marketing so beloved. This year’s ad, which was released earlier than in previous years, is set to the melody of Alison Limerick’s “Where Love Lives,” with a fresh twist by globally acclaimed artist and producer Labrinth.
The advert tells the story of a teenage boy who uses music as his medium to express feelings for his father. This emotional narrative encapsulates the heartwarming essence that has made John Lewis’s Christmas ad a staple in British culture since 2005. The closing line, “If you can’t find the words, find the gift,” serves not only as a poignant message but also as a call to action for potential holiday shoppers.
A Season of Firsts
John Lewis’s decision to release its Christmas advert earlier than in previous years is part of a broader trend among retailers looking to capitalize on consumer behavior during the holiday season. By getting their festive marketing out early, companies can set expectations and generate buzz ahead of the peak shopping period.
A Retailer’s Cultural Legacy
For many Britons, the release of John Lewis’s Christmas advert is a signal that the holiday season has truly begun. The retailer’s annual campaign has become synonymous with the spirit of giving and family traditions, much like the ad itself which emphasizes the importance of expressing love and appreciation through gifts.
The success of previous John Lewis Christmas ads can be seen in their ability to resonate emotionally with a wide audience. Advertisements such as “The Man on the Moon” (2015) and “Edgar the Dragon” (2014) have not only been critically acclaimed but have also contributed significantly to the retailer’s brand image.
Looking Ahead
The 2025 Christmas advert from John Lewis marks an exciting new chapter in its annual tradition. As consumers eagerly await this year’s release, it is clear that John Lewis remains committed to delivering a message of love and unity through the power of storytelling. Whether or not this year’s ad will live up to the standards set by previous offerings, one thing is certain: it will continue to play a significant role in shaping the holiday season for millions of people across the UK.
The release of John Lewis’s 2025 Christmas advert on December 1, 2025, heralds the start of what promises to be another memorable festive season. As we anticipate the magic and emotions that will unfold through this year’s advertisement, it is a reminder of the enduring power of storytelling in capturing the hearts and minds of a nation.
