Key Highlights
- Walkers discontinues Snaps Spicy Tomato crisps after 50 years on UK shelves.
- The decision affects several other popular Walkers products over the past few years.
- Fans of the discontinued snacks express strong emotions and seek to petition against their removal.
- New products have been launched by Walkers, including the Extra Flamin’ Hot flavour crisps.
Walkers Faces Criticism as Snaps Spicy Tomato Crisps Are Discontinued After 50 Years
Walkers, a brand under PepsiCo, has faced backlash from consumers after discontinuing its long-standing Snaps Spicy Tomato crisps. The move comes as several other popular Walkers products have been phased out in recent years. Fans of the crispy snack are expressing their disappointment through social media and online petitions.
Historical Context and Fan Reaction
The Snaps Spicy Tomato crisps were introduced to UK markets back in 1975 under the original Smith’s brand, one of two flavors alongside Savoury Cheese. They later joined Walkers after the acquisition of Smith’s in 1989 before returning to the Smith’s brand but still owned by Walkers and its parent company PepsiCo.
Shoppers took to X (formerly Twitter), sharing their disappointment with the news. A user wrote, “Walkers Snaps are being discontinued. They’ve been with me since childhood, and words cannot describe my devastation.” Another expressed a similar sentiment: “Is there a petition or can we make one to stop Smiths Snaps made in @walkers_crisps factories from being discontinued?!?!?!”
Company Response and Future Plans
In response to fan concerns, Walkers stated on its official Twitter account that the discontinuation was part of a strategy to focus on brands and flavors that resonate most with consumers. The company wrote: “We’ve said goodbye to Snaps Spicy Tomato. This will help us to focus on making more of the brands and flavours people love the most.
They had a great run, and like many fans, we’ll always hold a soft spot for them in our hearts.”
However, while some classic flavors are being phased out, Walkers has also launched several new products in 2025, including Walkers Extra Flamin’ Hot flavour crisps, Worcester Sauce crisps (a relaunch), and Red Leicester Cheese Quavers. These innovations aim to cater to evolving consumer preferences while maintaining a diverse product range.
New Products and Industry Trends
The discontinuation of beloved Walkers products comes as the confectionery industry continues to evolve, with companies constantly seeking to innovate and adapt to changing tastes. As part of this process, PepsiCo, the parent company of Walkers, is also introducing new flavors like a limited-edition gingerbread Doritos to cater to diverse consumer preferences.
While the discontinuation of popular snacks can be challenging for long-time consumers, it also presents opportunities for brands to introduce fresh and exciting products that might appeal to younger generations. The response from Walkers’ fans highlights both the emotional attachment consumers have to iconic products and their willingness to engage with companies on social media platforms.
As the confectionery industry continues to navigate these challenges, it remains crucial for companies like Walkers to balance innovation with respect for established fan bases. The future of Walkers will depend not only on its ability to create new favorites but also in maintaining a positive relationship with long-time loyalists.
