Key Highlights
- Tesco is distributing ‘wonky’ Christmas trees as part of a campaign to embrace imperfections.
- The initiative aims to encourage customers to donate to food charities Fareshare and Trussell.
- A survey reveals that 24% of Britons erect their Christmas tree in the second weekend of December.
- 87% of people agree that Christmas does not need to be “perfect” to be special, according to Tesco’s findings.
Tesco Launches ‘Wonky’ Christmas Tree Initiative for a Second Chance at Festive Joy
In an effort to promote the joy of embracing imperfections during the festive season, Tesco is set to distribute hundreds of ‘wonky’ Christmas trees this year. These unique trees, typically deemed unsellable due to minor imperfections such as unevenly spaced branches or leaning “ever-so-slightly to the side,” will be available for free at select stores on Saturday 6 December.
According to Tesco’s survey, almost a quarter of Britons (24%) erect their Christmas tree during the second weekend of December. The retailer is leveraging this insight and the growing trend towards more sustainable practices by offering these ‘wonky’ trees as part of its initiative. “These unique trees offer a second chance at fulfilling their Christmas destiny,” said a spokesperson for Tesco.
Encouraging Donations to Food Charities
In addition to giving away the wonky trees, Tesco is encouraging recipients to consider making a donation to food charities Fareshare and Trussell. This dual approach not only addresses the issue of waste but also supports important charitable causes. “By embracing these imperfect trees, we can help both our customers and local communities,” added the spokesperson.
Survey Reveals Consumer Behavior and Attitudes
The initiative is backed by Tesco’s survey findings that show 68% of people find the idea of decorating their tree more enchanting than the reality. Furthermore, 74% believe it is the imperfect moments that make the season “feel like Christmas.” This sentiment has been echoed in other aspects of festive celebrations as well.
The survey also highlighted common frustrations among Britons during the holiday season, such as expecting to smash a bauble (40%), their tree being pulled over by pets (26%), and discovering that their lights no longer worked after completing the decoration (23%).
Store Locations for Wonky Trees
The ‘wonky’ Christmas trees will be available at specific Tesco stores on a first-come, first-served basis from 10am on Saturday 6 December. One tree per household will be permitted, and the following locations will participate:
- Colney Hatch Extra
- Borehamwood Extra
- Hammersmith
- Southport Extra
- Goole Superstore
- Glossop Superstore
- Bristol Brislington Extra
- Cardiff Extra
- Dundee Riverside Extra
- Glasgow Maryhill Extra
Tesco’s move to offer these wonky trees is a clever marketing strategy that not only aligns with the current trend of sustainability but also resonates with consumers’ desire for imperfect yet meaningful experiences during the holiday season.
Conclusion
Embracing Imperfection for a Better Christmas
The campaign by Tesco highlights the growing awareness and acceptance of imperfections in everyday life, particularly during festive seasons. By giving these wonky trees a second chance at being part of a family’s Christmas tradition, Tesco is encouraging its customers to embrace the unique and imperfect moments that make the holiday season truly special.
