Key Highlights
- Martin Lewis advises on how to make the most of Black Friday deals.
- Black Friday now lasts weeks instead of one day as it did in the 1960s.
- It’s often cheaper to buy items on Black Friday than closer to Christmas.
- Lewis recommends only buying what you need and will use.
The Ultimate Guide to Black Friday Shopping with Martin Lewis
As the big day of Black Friday approaches, shoppers are eagerly eyeing discounts on tech gadgets, clothing, and subscriptions. But with so many deals being offered, how can one ensure they’re making smart purchases? The money-saving expert, Martin Lewis from MoneySavingExpert.com, shares his advice to help consumers navigate the chaos of Black Friday.
Understanding the Evolution of Black Friday
The term “Black Friday” originated in the 1960s in Philadelphia as a reference to the heavy foot traffic and long lines caused by holiday shoppers. Over time, it has evolved into a global phenomenon that lasts much longer than just one day.
“The term now spans weeks instead of just one day,” explains Lewis. “What used to be a single-day event is now a prolonged promotional season.”
Smart Spending Strategies from Martin Lewis
Martin Lewis has long been known for his no-nonsense approach to saving money. His latest advice centers on consumers making informed decisions about their purchases.
In an X post, he emphasized the importance of considering whether a purchase is necessary and if it’s something you would buy anyway:
“If you were going to buy it anyway and it’s half price, you’ve saved 50%,” Lewis wrote. “But if you weren’t planning on buying it but do because it’s half price, then you’ve wasted 100%.”
This advice is based on research by MoneySavingExpert.com that found many items are cheaper on Black Friday than closer to Christmas. However, just because an item is on sale during the mega-sale event doesn’t mean you can’t find it cheaper at another time of year.
“The idea that Black Friday discounts are a complete washout is not backed up by our data,” says Lewis. “But it’s important to remember, just because something is on sale now, doesn’t mean it will be the cheapest option later.”
The Best Time to Shop for Christmas Gifts
While Black Friday seems like the obvious time to shop, Martin Lewis has a surprising recommendation. He advises that waiting until after Black Friday but before Boxing Day is often “fruitless” in terms of finding better deals.
“The probability is you’re likely to save money if you buy on Black Friday,” he notes. However, marketing strategies are constantly changing, and the discount window has become more flexible over time.
A Word from the Expert
Martin Lewis also encourages consumers to consider their needs before splurging:
“Consider whether you really need an item or if you can definitely afford it,” he advises. “It’s about making smart, informed decisions.”
This advice is crucial as more and more retailers extend the Black Friday period into early December, making it a critical time to stay vigilant with your spending.
Conclusion
Making Sense of Black Friday Deals
With Martin Lewis’s expert guidance, consumers can make smarter decisions during this mega-sale event. By understanding the evolution of Black Friday and following his advice, shoppers can avoid wasting money on impulse purchases and ensure that their holiday shopping is both fun and financially savvy.
As we approach 28 November 2025, remember to be selective about your purchases and take advantage of genuine savings. Happy shopping!
