Key Highlights
- Domino’s introduces a new Spicy Chicken Bacon Ranch pizza to its lineup of Specialty Pizzas.
- The pizza joins 10 other Specialty Pizza options at $9.99 each as part of the Mix and Match deal.
- Domino’s collaborates with actress Retta from Parks and Recreation for promotional efforts.
- Retta encourages customers to “Treat Yo Self” to Specialty Pizzas every day of the year.
New Pizza Offering at Domino’s: Spicy Chicken Bacon Ranch
Domino’s Pizza Inc., a global leader in pizza delivery and carryout, has introduced a new Specialty Pizza to its menu. The Spicy Chicken Bacon Ranch Pizza, featuring grilled chicken breast, creamy ranch, smoked bacon, jalapenos, provolone, cheese made with 100% real mozzarella, and topped with buffalo sauce, is now available for $9.99 as part of the Mix and Match deal. This new addition brings the total number of Specialty Pizzas to 11, including popular options like The People’s Pizza-Deluxe, Philly Cheese Steak, and Pacific Veggie.
Collaboration with Actress Retta
In a bid to promote its Specialty Pizzas, Domino’s has partnered with actress Retta from the hit NBC sitcom Parks and Recreation. Known for her iconic catchphrase “Treat Yo Self,” Retta is now encouraging customers to indulge in the most delicious pizzas available every day of the year. According to Kate Trumbull, Domino’s executive vice president – chief marketing officer, “Domino’s Specialty Pizzas help put the ‘mmm’ in ‘Dommmino’s,’ and our Spicy Chicken Bacon Ranch Pizza is no exception.” Retta’s involvement adds a familiar and relatable voice to Domino’s marketing strategy, emphasizing that customers don’t have to wait for special occasions or deals to enjoy these craveable pizzas.
Price and Deal Details
The new Spicy Chicken Bacon Ranch Pizza can be enjoyed by customers as part of the Mix and Match deal. For just $9.99 each, customers can select any medium Specialty Pizza they like, including the new Spicy Chicken Bacon Ranch. This deal is designed to offer a convenient way for customers to explore all the delicious options available at Domino’s without breaking the bank. Kate Trumbull further stated, “Typically, specialty pizzas come with premium prices, but at Domino’s, we’ve proudly partnered with the ‘Treat Yo Self’ queen, Retta, to tell customers they don’t have to wait for a great deal to treat themselves to our most delicious, craveable pizzas – they’re $9.99 every day of the year!”
Marketing Campaign and Future Prospects
To further promote its new pizza and the Mix and Match deal, Domino’s is launching a TV campaign featuring Retta. The advertisements will air in the coming weeks to remind customers that now they can treat themselves to Specialty Pizzas any day of the year. This collaboration with Retta aims to reinforce the brand’s commitment to offering quality products at affordable prices while also tapping into her fan base for increased visibility and engagement.
Domino’s has a strong presence in over 90 markets, with a global enterprise of more than 21,700 stores.
The company generated significant retail sales in the trailing four quarters ended September 7, 2025, totaling over $19.7 billion. With its extensive network and innovative ordering platforms, Domino’s continues to grow its market share and customer base.
As the pizza industry evolves with new flavors and offerings, Domino’s remains committed to providing customers with a diverse range of delicious options. The introduction of the Spicy Chicken Bacon Ranch Pizza along with continued marketing efforts featuring Retta is expected to bolster sales and customer satisfaction in the coming months.
