Key Highlights
- Mattel and Hasbro are releasing a three-pack of KPop Demon Hunters HUNTR/X fashion dolls featuring Rumi, Mira, and Zoey.
- The dolls will be available for pre-order on Mattel Creations starting November 12, 2025.
- KPop Demon Hunters has been viewed 325.1 million times on Netflix, making it the top global movie of all time.
- Shipping is scheduled to begin in Fall 2026.
The Rise of KPop Demon Hunters
KPop Demon Hunters, a Netflix sensation released in June 2025, has become an instant global phenomenon. The movie’s unique blend of pop culture and supernatural action has captured the hearts and minds of audiences worldwide. With over 325.1 million views and 541.8 million viewing hours, KPop Demon Hunters stands tall as Netflix’s most-watched film of all time.
Exclusive Merchandise Collaboration
In response to the overwhelming demand for merchandise, Mattel and Hasbro have partnered with Netflix to create an array of collectibles based on the show’s trio of characters: Rumi, Mira, and Zoey. The first product drop is a three-pack of KPop Demon Hunters HUNTR/X “What It Sounds Like” Fashion Dolls. These dolls are designed to showcase the characters in their iconic looks from the finale, complete with screen-accurate weapons, luxe fabrics, and hair styled for the spotlight.
Product Details
The 3-pack doll set retails at $150 each and comes with a Certificate of Authenticity. Pre-ordering will start on November 12, 2025, exclusively on Mattel Creations’ website. Fans can look forward to welcoming the trio home next year when shipping begins in Fall 2026.
Industry Reaction
Mattel’s announcement came after an Oct. 21 statement from Netflix that named both companies as global co-master toy licensees for KPop Demon Hunters. Netflix Chief Marketing Officer Marian Lee expressed enthusiasm about the collaboration, stating, “KPop Demon Hunters unleashed a global fan frenzy—dancing, singing, and more screaming than anyone was emotionally prepared for.”
Future of Merchandise
While this is the first release based on KPop Demon Hunters, it’s clear that there’s much more to come. The partnership between Netflix, Mattel, and Hasbro signifies a significant step in expanding the franchise beyond its streaming platform. Fans can anticipate a wide range of products including games, role-play items, and more as the collaboration continues.
Industry Expertise
Tim Lammers, the author of this piece, highlighted the significance of these releases by noting, “HUNTR/X showed us that a truly great trio is more than the sum of its parts.” This sentiment reflects not only the success of the characters in the movie but also the potential for sustained engagement through merchandise.
With the first product already set to release, KPop Demon Hunters fans are eagerly awaiting further details on upcoming releases. As the franchise continues to grow, it’s clear that this collaboration will be a cornerstone of its expansion into physical media, providing tangible connections for fans around the world.
