Key Highlights
- Domino’s is leveraging the “67” trend by offering a large one-topping pizza for $6.70.
- The term “67” has become widely used in TikTok, especially among Gen Z and Gen Alpha users.
- This deal runs until Sunday, Nov. 16, requiring customers to order online with the code “67”.
- Dictionary.com named “67” as their 2025 “Word of the Year,” but its exact meaning remains unclear.
The Rise of “67”: Domino’s Seizes an Opportunity
Domino’s Pizza, a leading name in the fast-food industry, has hopped on the bandwagon of a viral TikTok trend known as “67.” This unique phrase, which gained traction in June 2025, is now being capitalized upon to boost sales and engagement. According to Zachary Smith from Cleveland.com, Domino’s is capitalizing on this phenomenon by offering a large one-topping pizza for $6.70, marking an innovative marketing move that aligns with the current zeitgeist.
The “67” Trend: A Phenomenon Sweeping Through Gen Z
While the exact meaning of “67” remains elusive, its popularity among younger generations is undeniable. As reported by Dictionary.com, it was named the 2025 “Word of the Year,” highlighting its significance in contemporary language and culture. The term’s surge can be attributed to several viral TikTok videos featuring basketball players and a now-famous “67 Kid.” These clips have contributed to the trend’s widespread use, especially among Gen Z and Gen Alpha users.
Marketing Strategy: Leveraging the Online Marketplace
To participate in this trend, Domino’s customers must order online using the code “67.” The deal is for carryout orders only and runs until Sunday, Nov. 16, 2025. This strategy not only taps into the current viral marketing landscape but also encourages online ordering, a key aspect of modern consumer behavior in the fast-food industry. As Liesel Nygard from MassLive points out, this deal is part of Domino’s broader efforts to engage with younger consumers and stay relevant in an increasingly digital world.
Implications for the Fast-Food Industry
The use of “67” as a marketing tool by Domino’s highlights the evolving nature of consumer preferences and engagement strategies. In a rapidly changing market, companies are constantly seeking new ways to connect with their target audience. By aligning itself with viral trends like “67,” Domino’s demonstrates its agility in adapting to current cultural phenomena.
This approach not only attracts attention but also offers value to customers through affordable pricing.
However, the success of such a strategy depends on the continued popularity and recognition of the term among consumers. If “67” loses traction, Domino’s may need to find alternative methods to maintain its competitive edge in the fast-food market.
In conclusion, while the exact meaning of “67” remains ambiguous, its impact on marketing strategies is significant. Companies like Domino’s are adept at leveraging such trends to engage with their audience and drive sales, making it a valuable tool in today’s digital landscape. As the trend continues to evolve, businesses will need to remain nimble and responsive to changing consumer behaviors.
