Key Highlights
- Marcus Marvel skipped its Super Bowl trailer for the first time since 2010.
- No Avengers: Doomsday or Spider-Man: Brand New Day trailers were shown during the game.
- The decision is seen as a strategic move to save costs and focus on other marketing efforts.
- Industry experts believe Marvel might release trailers for these films alongside their theatrical releases instead.
Marvel’s Strategic Move: Skipped Super Bowl Trailers Again?
You might think this is new, but… Marvel Studios hasn’t had a Super Bowl trailer since 2010. Considering the big year for the MCU with Spider-Man and Avengers releases coming up, you’d expect them to go all out. But nope.
Avengers: Doomsday Skipped The Big Game
No Avengers: Doomsday trailer, no Spider-Man: Brand New Day trailer, and no Daredevil: Born Again Season 2. Last year’s record-breaking viewing figures put 127.7 million eyes on Super Bowl trailers, but this year’s projections are inevitably at the same level.
Why Marvel Skipped The Big Spot
The biggest factors? Cost, necessity, and time. Super Bowl trailers reportedly cost $10 million for a paltry 30 seconds, which simply wouldn’t be enough to really satisfy fans. That’s not even the full story: both Doomsday and Brand New Day don’t need more hype.
The Future of Marvel Trailers
Born Again Season 2 is an outlier because it could have used a marketing boost, but Marvel’s purse controllers clearly weren’t as sure. And then there’s time: Spider-Man: Brand New doesn’t come out for another 6 months, and while 3 of the MCU’s July releases (Captain America: The First Avenger, Black Widow, Deadpool & Wolverine) did have Super Bowl spots, more didn’t.
Avengers: Doomsday, meanwhile, skips it because December release means February marketing is illogical. Plus, Marvel don’t control Spider-Man’s marketing – that’s Sony’s responsibility and they usually don’t spend much.
A Bigger Picture
It feels more likely that Brand New Day’s first trailer will be released alongside the theatrical release of animated movie Goat on February 13. But why Marvel skipped it is a statement in itself: they’re all about maximizing eyeballs, and not spending $10 million on something that doesn’t need it.
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