Key Highlights
- Taylor Swift releases “Opalite” video exclusively on Spotify and Apple Music to score another No1 chart position.
- A rule change on YouTube views no longer counting towards US Billboard charts prompted this strategy by Swift.
- Swift’s move is seen as setting a precedent, with other artists likely following suit in future.
Taylor Swift’s Chart Strategy: A Clever Maneuver?
When Taylor Swift releases the eagerly-anticipated video to her single “Opalite” this afternoon, don’t bother rushing to YouTube. The star is only making it available to paid subscriptions on Spotify and Apple Music in a ploy to score yet another No1.
This move comes after a rule change last month when YouTube stopped letting their views count towards the Billboard charts. Previously, 150 views on YouTube Premium or 225 views on free accounts amounted to one chart sale. But as YouTube watches will no longer be factored in, Tay has removed them from the equation to ensure she racks up as many official sales as possible—a tactic I’m sure others will use in future.
Exclusivity and Timing
The new video will be available exclusively on the streaming services for the first two days, and won’t hit YouTube till Sunday. This strategic release is part of Swift’s broader plan to maximize her chart success under current regulations.
Sixth No1: The Inevitable?
Opalite is only the second single from her chart-topping album “The Life Of A Showgirl,” following its release in October. When it inevitably becomes her sixth No1 next week, she will steal the thunder of a certain ex-boyfriend, Harry Styles.
Something tells me his new single “Aperture” won’t stand a chance against Taylor’s army of fans. This move not only showcases Swift’s savvy but also highlights the changing dynamics in the music industry.
The Impact on Other Artists
This strategy is likely to set a precedent for other artists, as the rules now make it more challenging to achieve No1 status through streaming alone. It’s an uphill battle for those who rely heavily on YouTube views, and Swift’s move could be seen as both clever and somewhat cynical.
While some fans might scoff at her approach, it’s a testament to the fact that chart success now requires a multifaceted strategy that includes exclusive releases, strategic timing, and strong fan support.
And in the end, it all comes down to one thing: numbers. Taylor Swift is not just aiming for No1; she’s setting the bar higher for everyone else in the process.
